21 Easy Connect Electrical
Logo design/ Branding/ Advertising
I was approached by the founder and CEO of 21 ECE (a wonderful, innovative man) to recreate the logo and breathe some life into its advertising and marketing efforts. The product he wanted to promote was called the C-Flange, a mounting device for drywall ceilings, that had many benefits, not only in its ease of application, but also far weighing benefits for electrical consumption in the UK.
The original design of the logo remained, the circles and lines, expressing an idea of 'connectivity' as seen through an electrical circuit board. I changed the font, colour palette and orientation of words and design, and then created a lot of marketing material: banners, catalogues, adverts and ultimately assisted in design for the website.
Old logo
Redesigned logo
This video was used as a promotional video for the Indiegogo campaign, with my voice as narrator.
I managed this project, although the video editing was outsourced.
